About.

Hi there! I’m Patricia Louise Smit, founder of In your element studio.

I’m a creative marketing strategist, brand designer, yoga teacher, and someone who is deeply curious about what it means to create a meaningful life.

For a long time, I believed success came from achievement. From working harder, being productive, proving myself, adapting to what was expected of me, and doing everything “right” in pursuit of what I thought was the perfect life.

But after a while, my body, creativity, and energy began to respond to what my mind was trying to ignore. And even though things did not feel right, I kept going because I convinced myself to be grateful, practical, realistic, or less sensitive about it all.

Eventually, burnout and chronic pain forced me to slow down and ask different questions:

What if success isn’t measured by how much we achieve? What if we stopped building our lives around who we think we should be, and started creating from who we actually are? What if meaningful work begins with feeling connected to ourselves?

Those questions changed the way I approach both life and business.

Today, I help wellness entrepreneurs, care professionals, and conscious founders create meaningful work and sustainable businesses through thoughtful strategy, intentional design, and mindful marketing.

My work brings together branding, marketing and mindfulness, helping people create businesses that feel aligned, meaningful and true to who they are.

At the same time, I continue exploring conscious entrepreneurship.

Through my newsletter, I share what I’m learning about self-trust, creativity, meaningful work, and growing a business without sacrificing your wellbeing. Because success means very little when you feel disconnected from yourself.

I believe meaningful work begins with being connected to yourself, being inspired by what you are creating, and being present in your own life.

And perhaps that is what being in your element is really about.

With gratitude,

Patricia Louise Smit