About
In Your Element Studio is a creative studio specialised in strategic branding, website design and growth direction for wellness Brands.
Work with me if you want your brand to be strategically clear, visually refined and deeply aligned with what matters to you. If this resonates, you’re warmly invited to book a free 30-minute connection call.
Hi! I’m Patty Louise Smit, founder of In Your Element Studio.
For over 10 years, I’ve worked in branding and marketing within the wellness and care industry. I specialise in brand identity, website design and marketing direction. Alongside that, I am a 500-hour certified yoga teacher. This combination shapes the way I work: with strategy, creativity and awareness.
I created this studio because I believe your work should feel like you are in your element. This happens when your work is an extension of what you value, love and do best. That is why, before we design, we first come into alignment with who you are and what you are here to create. My intention is to help wellness founders create and grow brands that feel meaningful, lasting and true to who they are.
Over the years, I’ve worked with yoga studio owners, ayurveda practitioners, retreat creators and care professionals who all shared a similar challenge. They want to grow, but feel unsure, overwhelmed or stuck. Many founders build their brand from the outside in. From pressure, from comparison, from what they think they should be doing. And slowly, the work they once loved begins to feel heavy.
At In Your Element Studio, we build brands from the inside out. We connect with what matters to you, the people you support, and the impact your work creates. Every decision is made from that alignment. Work with me if you want your brand to be strategically clear, visually refined and deeply aligned with what matters to you.
With care,
Patty Louise Smit
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ACADEMIC BACKGROUND
2013 – 2014 - Master in Arts, Media & Culture
Rijksuniversiteit Groningen
Specialization in Marketing & Management
2010 – 2013 - Bachelor in Media & Culture
University of Utrecht
Minor in Business & Entrepreneurship
Second minor in Musicology
BRANDING + MARKETING2024 - Branding the Creative Journey - IE Business school
2023 – Growth Marketing Course – Growth Tribe
2022 – Digital Marketing Course – Growth Tribe
2021 – Creative Strategy Essentials – META
2021 - Google Adwords for Advanced - Google
2021 – Google Analytics for Advanced – Google
2020 - Google Adwords for Beginners - Google
2020 – Google Analytics for Beginners – Google
2017 – Online Marketing Course – Nubis Academy
2015 – Branding & Graphic Design Course – Arts in the City
WELLNESS + YOGA2024 - Sound of Silence Continuing Education Course - Pura Amrita Bali
2023 - 500-hour Registered Yoga Teacher - Yoga Alliance
2022 – Yoga & Healing Advanced Teacher Training Module – Delight Yoga
2021 – Ayurvedic Yoga Massage Course – Delight Yoga
2021 – Yoga & Ayurveda Advanced Teacher Training Module – Delight Yoga
2020 – The Heart Advanced Teacher Training Module – Delight Yoga
2019 – Foundation on Ayurveda Course – Delight Yoga
2018 – The Mind Advanced Teacher Training Module – Delight Yoga
2017 – Basic Yoga Teacher Training Course – Himalaya Yoga Valley Centre India
2016 – Pre Yoga Teacher Training Course – Delight Yoga
2015 – Vipassana Meditation Course – Wat Umong Temple Thailand
Letters from clients
nagi matcha“Patty really created something beautiful that is so aligned with what I felt inside. When I saw the designs my reaction was like ‘this is it! it felt like coming home.”
"I am so so happy with the support and care of Patty. She really created something beautiful that is so aligned with what I felt inside. When I saw the designs my reaction was like ‘this is it!’, it felt like coming home. She needed little words, she is really able to tap into your energy and feelings. I am so grateful for her care and love.
Finally the vision and ideas I had in my head are coming to life. I wasn’t sure what my brand would look like exactly, I just had these feelings about what I wanted it to embody. Patty did an amazing job. She was able to translate those feelings into something that went beyond what I could have ever imagined.
Patty is amazing at what she does. She really helped me to connect to myself and get clear on my purpose and values. She is professional, puts a lot of personal care in the work and is just the sweetest person to work with. Everything she does comes from her heart."
Fleur Vesseur
Founder, Nagi Matcha
delight yoga
Ayurveda Academy
House of yoga
Inner Peace Conference“She launched innovative and creative marketing campaigns that led to record memberships and attendance levels. I would love to work with her again in the future.”
“I was lucky enough to find Patty. Her assignment was to formulate and execute a marketing strategy that would increase both member acquisition and retention. She launched innovative and creative marketing campaigns that led to record memberships and attendance levels. I would love to work with her again in the future.
I have gotten to know Patty as a self-starter who delivers on promises made, and she is a great team player who infects those around her with her enthusiasm. From the get-go, she not only displayed her experience and expertise in the field of marketing, but she also turned out to be an absolute pleasure to work with.”
Quinten De Haas
Managing Director, Delight Group
Korpora (National safety institute)“I was very pleased with Patty due to her dedication to achieve results, her independent way of working, and her professionalism in rebranding the organization.”
Patty's task was to increase the number of visitors in a short period of time. She achieved this in an excellent way, both at a strategic and operational level. Patty's approach included executing multichannel campaigns (both online and offline) and focusing on enhancing the overall customer experience.
Patty also played a significant role in (re)branding the organization, creating 3 new websites, and optimizing them for search visibility. As the director, I was very pleased with Patty due to her dedication to achieve results, her independent way of working, and her professionalism in rebranding the organization.
Harry van Boven
Director, Korpora (Former NVI)
Pit“Thanks to Patty's hard work and innovative marketing strategies, we have seen a steady increase in visitor count and return visits”
“Thanks to Patty's hard work and innovative marketing strategies, we have seen a steady increase in visitor count. Not only has she helped to increase our visitor count, but she has also worked to improve the overall visitor experience, resulting in a high level of visitor satisfaction and return visits.
I can confidently say that Patty's marketing efforts were a game-changer. Patty's creativity, strategic thinking and dedication to promoting our events has truly made a difference. I would highly recommend her services to anyone looking to take their marketing efforts to the next level.
Marit Boersma
General Manager, PIT