About.

Brand, website and marketing design for wellness founders, from someone who knows this world from both sides.

↓

Patricia Louise Smit - Founder and Creative Director - IN MY ELEMENT STUDIO

Hi, I’m Patricia Louise.

I’m a brand, website and marketing designer with more than 10 years of experience creating for businesses in the wellness and wellbeing space.

Over the last decade I’ve had the chance to work with Yoga studios, Ayurveda practitioners, retreat creators, somatic healers and care professionals, helping them bring their ideas into the world through strategy, branding, websites and marketing.

I understand wellness brands from both sides: as a designer and marketer, but also as someone who lives and breathes the practices that inspire the work I create for.

In addition to my design and marketing background, I am also certified in Yoga (500 RYT), Ayurveda and sound meditation. These practices thought me to slow down, listen deeply, and create with intention and presence. I bring those qualities into every project.

My work has never been only about making things look good. My background in marketing and customer journey strategy means I’m always thinking about the bigger picture too.

When we work together, we start with strategy. We connect to what you value, what you love to create, and what makes your work meaningful.

Then we translate that into design that feels aligned, reaches the right people, and supports a business where you can truly be in your element.

  • Academic Background

    Master of Arts, Media & Culture, Rijksuniversiteit Groningen
    Specialisation in Marketing & Management (2013 – 2014)

    Bachelor of Arts, Media & Culture, University of Utrecht
    Minor in Business & Entrepreneurship + Musicology (2010 – 2013)


    Marketing, Branding & Design Courses

    Design Fundamentals with AI, Adobe (2026)
    Brand Identity & Strategy, IE Business School (2025)
    Branding Basics with Adobe Express, Adobe (2025)
    Growth Marketing, Growth Tribe (2023)
    Digital Marketing, Growth Tribe (2022)
    Creative Strategy Essentials, Meta (2021)
    Google Analytics for Advanced, Google (2020)
    Online Marketing, Nubis Academy (2017)
    Graphic Design (Adobe InDesign, Illustrator & Photoshop), Arts in the City (2015)


    Yoga, Sound & Ayurveda Courses

    Sound Healing Practitioner Training, Sound of Kala (2026)
    The Science of Wellbeing, YALE University (2026)
    Sound of Silence, Pura Amrita (2024)
    Seasonal Satsang, Pura Amrita (2023)
    500-Hour Registered Yoga Teacher (RYT), Yoga Alliance (2023)
    350+ Hour Advanced Yoga Teacher Course, Delight Yoga (2023)
    50-Hour Yoga & Healing Module, Delight Yoga (2022)
    35-hour Ayurvedic Yoga Massage Module, Delight Yoga (2021)
    50-Hour Yoga & Ayurveda Module, Delight Yoga (2021)
    100-Hour The Heart Module, Delight Yoga (2020)
    50-Hour Foundation in Ayurveda Module, Delight Yoga (2019)
    100-Hour The Mind Module, Delight Yoga (2018)
    200-Hour Basic Yoga Teacher Course, Himalaya Yoga Valley India (2017)
    50-Hour Pre-Yoga Teacher Course, Delight Yoga (2017)
    Vipassana Meditation, Wat Umong Temple (2015)


In your element journal
(Coming soon)

What does it mean to be in your element?

Being in your element is more than a feeling. It is the moment where who you are, what you love, and what matters to you come together. This 5-week journal is an invitation to return to that place within yourself.

Coming soon.
Sign up to be the first to receive the journal.