the art of

Design

Connecting

the science of

marketing

and the wisdom of

mindfulness

creating wellness brands that feel

grounded, Meaningful and Lasting.

In Your Element Studio is a creative studio specialised in strategic branding, website design and growth direction for wellness entrepreneurs, retreat creators, and mindful founders.

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CLients seen in

In my element studio - clients seen in Condé Nast Traveler Magazine
In my element studio - clients seen in Happinez Magazine
In my element studio - clients seen in Women’s Health magazine
In my element studio - clients seen in Vogue magazine logo in black and white

I believe your work should feel like you are in your element.

Hi there! I’m Patty, founder of In Your Element Studio.

For over 10 years, I’ve worked in branding and marketing within the wellness and care industry. I specialise in brand identity, website design and marketing direction. Alongside that, I am a 500-hour certified yoga teacher. This combination shapes the way I work: with strategy, creativity and awareness.

I created this studio because I believe your work should feel like you are in your element. This happens when your work is an extension of what you value, love and do best. That is why, before we design, we first come into alignment with who you are and what you are here to create.

My intention is to help wellness founders create and grow brands that feel meaningful, lasting and true to who they are. 

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The Creative process

My work is inspired by the elements of nature. Whether we’re working on brand identity, website design or marketing direction, we move through five clear phases.

Earth → foundation

Just as the earth provides a stable ground for everything to grow, we start with a strong strategic foundation.

Water → Creation

Just as water brings flow and depth, we translate strategy into thoughtful creative direction and refined design.

Fire → Presentation

Just as fire brings light and energy, we present a clear and refined concept that makes your vision visible.

Air → Communication

Just as air creates communication and clarity, we refine the work through focused feedback and refinement.

Space → Expansion

Just as space is continuously expanding, we deliver your final assets to be launched into the world.

Ways to work with me

    • Brand strategy and positioning

    • Values, mission, vision and purpose

    • Target audience and ideal customer

    • Market research and unique value proposition

    • Brand story, personality and tone of voice

    • Brand identity (logo, colour, typography)

      LEARN MORE →

    • Website design

    • Website build (Squarespace or similar)

    • Page structure and user experience

    • Mobile optimisation

    • SEO setup and technical audit

    • Contact and booking integrations

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    • Customer journey audit

    • Mindful marketing system strategy

    • Lead magnet ideation and landing page design

    • Welcome e-mail flow and newsletter template design

    • Opt-in and email automation setup (Flodesk, Bsport, Squarespace or similar)

    • Social media template design

      LEARN MORE →

“SHE LAUNCHED INNOVATIVE AND CREATIVE MARKETING CAMPAIGNS THAT LED TO RECORD MEMBERSHIPS AND ATTENDANCE LEVELS. I WOULD LOVE TO WORK WITH HER AGAIN IN THE FUTURE.”

- Quinten, Delight Yoga

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