Bring your meaningful work to life.
Thoughtful strategy, intentional design and mindful content for wellness founders creating meaningful work and sustainable businesses.
PhilosophyWe all have moments when we are in our element. Moments when we feel connected, energised, creative, and fully ourselves. The more our work is built from that place, the more meaningful and sustainable it becomes. Creating meaningful work starts from within, because success means very little when you feel disconnected from yourself.
Hi there! I’m Patricia Louise Smit, founder of In your element studio.
I’m a creative strategist, designer, yoga instructor, and someone who is deeply curious about what it means to create a meaningful life.
I help wellness founders create meaningful work through thoughtful strategy, aligned design, and mindful content.
My intention is to help people create brands that feel aligned, meaningful and true to who they are.
I believe meaningful work begins with being connected to yourself, being inspired by what you are creating, and being present in your life.
And perhaps that is what being in your element is really about.
Read my storyCLients seen in
The art of creating, inspired by nature.
My creative process is inspired by the elements of nature. Whether we’re working on brand strategy, visual identity, website design or content marketing, every project moves through five elements.
Earth.
(01) FOUNDATIONWe begin by exploring your vision, audience, and strategy to create a clear direction.
Water.
(02) CREATIONIdeas begin to take shape through creative exploration, design, and storytelling.
Fire.
(03) TRANSFORMATIONThe work will transform through feedback, collaboration, and thoughtful iteration.
Air.
(04) CLARIFICATIONWe review the final details, make adjustments, and prepare everything for launch.
Space.
(05) EXPANSIONThe work is released into the world, creating space for connection and growth.
services-
For founders seeking clarity, direction, and a strong foundation before moving into design, marketing, or growth.
-
For founders who want a brand that feels honest, meaningful, and aligned with who they are.
-
For founders who are ready for a digital home that supports both connection and visibility.
-
For founders who want to grow their visibility in a way that feels sustainable and aligned.
-
For founders who value having a strategic and creative partner as their business evolves.
Client love“Patricia was able to translate something that initially felt abstract into a brand identity and website design that feels profoundly aligned, stylish, grounded, and entirely authentic to me.”
Carmen Guda
Founder, Ground | The Somatic Space
“I wasn’t sure what my brand would look like exactly, I just had these feelings about what I wanted it to embody. Patricia did an amazing job. She was able to translate those feelings into something that went beyond what I could have ever imagined.”
Fleur Vesseur
Founder, Nagi Matcha
“Patricia launched innovative and creative marketing campaigns that led to record memberships and attendance levels. I would love to work with her again in the future.”
Quinten de Haas
Managing Director, Delight Yoga
newsletterWhat does it mean to be in your element?
Join a monthly letter with reflections, exercises, and free tools to help you create meaningful work that reflects who you are, what you value, and what you are here to create.