the art of
Design
Connecting
the science of
marketing
and the wisdom of
mindfulness
creating wellness brands that feel
grounded, Meaningful and Lasting.
In your element studio is a creative studio specialised in strategic branding, website design and growth direction for wellness entrepreneurs, retreat creators, and mindful founders.
CLients seen in
I believe your work should feel like you are in your element.
Hi there! I’m Patty, founder of In your element studio.
For over 10 years, I’ve worked in branding and marketing within the wellness and care industry. I specialise in brand identity, website design and marketing direction. Alongside that, I am a 500-hour certified yoga teacher. This combination shapes the way I work: with strategy, creativity and awareness.
I created this studio because I believe your work should feel like you are in your element. This happens when your work is an extension of what you value, love and do best. That is why, before we design, we first come into alignment with who you are and what you are here to create.
My intention is to help wellness founders create and grow brands that feel meaningful, lasting and true to who they are.
Learn more
The Creative process
My work is inspired by the elements of nature. Whether we’re working on brand identity, website design or marketing direction, we move through five clear phases.
Earth → foundation
Just as the earth provides a stable ground for everything to grow, we start with a strong strategic foundation.
Water → Creation
Just as water brings flow and depth, we translate strategy into thoughtful creative direction and refined design.
Fire → Presentation
Just as fire brings light and energy, we present a clear and refined concept that makes your vision visible.
Air → Communication
Just as air creates communication and clarity, we refine the work through focused feedback and refinement.
Space → Expansion
Just as space is continuously expanding, we deliver your final assets to be launched into the world.
Ways to work with me
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Brand strategy and positioning
Values, purpose, vision and mission.
Target audience and ideal customer clarity
Market research and unique value proposition
Brand story, personality and tone of voice
Visual identity (logo suite, colour, typography)
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Website strategy and structure (sitemap + user flow)
Custom website design (Squarespace or similar)
Mobile optimisation for a seamless experience
SEO setup for visibility (keywords and structure)
Contact forms and booking system integrations
Optional: membership areas or online course environments
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Customer journey audit and refinement
Mindful marketing ecosystem strategy
Lead magnet concept and landing page design
Welcome e-mail flow and newsletter design
E-mail opt-in and automation setup (Flodesk, Bsport, Squarespace or similar)
Social media templates to promote your lead magnet
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Together, we can work on:
Monthly design, copywriting and strategy
Print materials (packaging, posters, flyers)
Social templates and post designs
Launch graphics and story set
Pitch deck, PDF and lead magnet design
Banners, covers, thumbnails and ad creatives
Courses, lead magnets and digital offerings
Website updates and SEO improvements
Email flow design and automation set-up
“SHE LAUNCHED INNOVATIVE AND CREATIVE MARKETING CAMPAIGNS THAT LED TO RECORD MEMBERSHIPS AND ATTENDANCE LEVELS. I WOULD LOVE TO WORK WITH HER AGAIN IN THE FUTURE.”
- Quinten, Delight Yoga