A brand that feels like you.

(02) aligned branding

A brand that makes the right clients think: this is for me. For wellness founders whose current look no longer matches the depth of their work.

DOES THIS SOUND FAMILIAR?

Your brand no longer matches the depth of your work.


You feel a little shy sharing your website or Instagram.

01


You have grown, but your brand has not grown with you.

02


Your Instagram, website and flyers all feel a little different.

03


Imagine instead

A brand that feels like coming home.

People form a first impression in about 50 milliseconds, faster than reading a single word. Before a future client reads about your training or the way you hold a session, they already feel “this is for me” or “not quite”.

Intentional Branding gives you an identity that feels like you, and speaks to the clients you want to welcome.

50 ms

is all it takes to form a first impression of a website. That is faster than reading a single word.

Lindgaard et al., 2006

What’s included

Everything you need, nothing you don’t.


A brand that starts from your heart.

Thoughtful Strategy first, so every colour and every word has a reason.

01


The moment you think: this is it.

Moodboards and creative directions, so you can feel your brand before it is built.

02


A logo, colours and fonts that feel like home.

Your full logo suite, palette and typography, ready for your website, Instagram and print.

03


Words that sound like you.

Your tone of voice, your brand story and a short pitch for your bio and website.

04


Consistency without effort.

Brand guidelines that keep everything aligned, for you and anyone you work with.

05


Kind words

“When I saw the designs my reaction was like ‘this is it!’, it felt like coming home.”

Fleur Vesseur
Founder, Nagi Matcha

How it works

The art of creating, inspired by the elements of nature.

Earth.

We start with grounding in your values, vision, mission and purpose.

Water.

Ideas will start to flow through creative exploration, design and storytelling.

Fire.

We will transform the work together, in two feedback rounds.

Air.

We will align the final details, approve, and prepare for launch.

Space.

Your work is released into the world, with space to grow.

Frequently asked questions

Good to know.

Start with a conversation

Let’s create a brand that feels like coming home.

A free 20-minute call. We look at where you are, and I tell you what I would do first.