Selected workDelight Yoga
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Full funnel growth marketing strategy (awareness, acquisition, activation, retention, revenue, referral)
Creative direction of all marketing assets (posters, flyers, cards, banners, ads, social posts, newsletters)
Seasonal campaigns and engagement programs design and development.
Email marketing strategy, creation, management & automation set-up (Bsport)
Social media marketing strategy & management.
Website content management.
The intention Delight Yoga is a leading yoga studio in the Netherlands, known for its authentic yoga education, teacher trainings and Ayurveda academy. The intention was to move beyond one-off campaigns and build a connected marketing ecosystem that could guide students from first contact with the brand into long-term membership, teacher training and Ayurveda studies.
The processI developed a full funnel growth marketing strategy that connected acquisition, engagement and retention across the student journey. This included seasonal acquisition offers like Drop Back to Yoga School, as well as engagement programmes such as 30 Days of Delight, Delight Online Journeys and the Ayurveda series Balance Your Dosha, each translated across email, social, online platforms and in-studio experiences to create a consistent brand experience.
The resultThe programmes reached more than 500 members per edition with completion rates of around 95%, showing strong participation and commitment. By clarifying customer journeys and creating meaningful engagement moments, the marketing ecosystem supported member retention, reduced churn and strengthened pathways into advanced offerings like teacher trainings and Ayurveda education.
Testimonial“Patricia launched innovative and creative marketing campaigns that led to record memberships and attendance levels”
“I have gotten to know Patricia as a self-starter who delivers on promises made, and she is a great team player who infects those around her with her enthusiasm. From the get-go, she not only displayed her experience and expertise in the field of marketing, but she also turned out to be an absolute pleasure to work with.
I was lucky enough to find Patricia. Her assignment was to formulate and execute a marketing strategy that would increase both member acquisition and retention. She launched innovative and creative marketing campaigns that led to record memberships and attendance levels. I would love to work with her again in the future.”
Quinten De Haas
Managing Director, Delight Yoga
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