Delight Yoga

- Full funnel growth marketing strategy (awareness, acquisition, activation, retention, revenue, referral)
- Creative direction of all marketing assets (posters, flyers, cards, banners, ads, social posts, newsletters)
- Seasonal campaigns and engagement programs design and development.
- Email marketing strategy, creation, management & automation set-up (Bsport)
- Social media marketing strategy & management.
- Website content management.

The intention

Delight Yoga is a leading yoga studio in the Netherlands, known for its authentic yoga education, teacher trainings and Ayurveda academy. The goal was to move beyond individual campaigns and create a connected marketing ecosystem that could guide students from their first interaction with the brand towards long-term membership, teacher training and Ayurveda studies.

The process

I developed a full funner growth marketing strategy that connected acquisition, engagement and retention across the entire student experience. This included seasonal acquisition campaigns such as Drop Back to Yoga School offer, alongside engagement programmes including 30 Days of Delight, Delight Online Journeys and the seasonal Ayurveda programmes Balance Your Vata, Pitta and Kapha. Each concept was translated across email marketing, social media, online platforms and in-studio experiences to create a consistent brand experience and strengthen long-term engagement.

The reflection

The programmes reached more than 500 members per edition with completion rates of approximately 95%, demonstrating strong participation and commitment. By creating clearer customer journeys and meaningful engagement opportunities, the marketing ecosystem supported member retention, reduced churn and strengthened pathways towards advanced offerings such as teacher trainings and Ayurveda education.

Testimonial

“Patricia launched innovative and creative marketing campaigns that led to record memberships and attendance levels”

“I have gotten to know Patricia as a self-starter who delivers on promises made, and she is a great team player who infects those around her with her enthusiasm. From the get-go, she not only displayed her experience and expertise in the field of marketing, but she also turned out to be an absolute pleasure to work with.

I was lucky enough to find Patricia. Her assignment was to formulate and execute a marketing strategy that would increase both member acquisition and retention. She launched innovative and creative marketing campaigns that led to record memberships and attendance levels. I would love to work with her again in the future.”

Quinten De Haas
Managing Director, Delight Yoga

Hi, I’m Patricia Louise Smit, founder of In your element studio.

I support wellness entrepreneurs, care professionals, and conscious founders in building meaningful work through thoughtful strategy, intentional design, mindful marketing and reflective practices. My work brings together branding, marketing and mindfulness, helping people create businesses that feel aligned, meaningful and true to who they are.

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