Selected workGround | The Somatic Space
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Includes
Brand clarity questionnaire
Values, vision, purpose & mission
Audience & ideal client clarity
Positioning & unique value proposition
Brand strategy document
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Includes
Creative direction & visual exploration
Full logo suite, colours & typographY
Brand personality & tone of voice
Brand story & elevator pitch
Brand guidelines & assets
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Includes
Website strategy & user journey
Custom website design
Mobile optimisation & responsive design
SEO foundations & search visibility
Forms, bookings & custom integrations
The intention I created the brand strategy, visual identity, website and membership environment for Ground | The Somatic Space. The intention was to build a calm, steady brand that supports people in returning to themselves and feeling more present and trusting in daily life.
The processI rooted the design philosophy of Ground in somatic presence and simplicity. I translated Ground’s strategy into a warm, grounded visual language with soft earthy tones, spacious typography and a minimal logo system, then extended this into a clean, spacious website that lets the work and message breathe.
The reflectionThe result is a cohesive brand and digital home that feel nurturing, clear and premium. Ground’s identity and website invite visitors to slow down, explore and connect with the practice, giving the founder a trusted, aligned platform to meet the right clients.
Testimonial“Patricia has a rare gift for truly listening, feeling into the essence of a brand, and translating it into something tangible, beautiful, and deeply resonant.”
"Creating Ground was truly a journey, and one that would not have been the same without Patricia.
When I first started this process, I found it difficult to fully grasp and articulate the essence of what Ground was meant to be. Patricia held that process with so much care, patience, and attention. Through both online and offline sessions, she gently guided me in uncovering the heart of my vision, asking the right questions and seeing things I could not yet fully see myself.
What impressed me most was her incredible eye for detail and her ability to deeply understand not just what I said, but what I meant. She was able to translate something that initially felt abstract into a brand identity and website design that feels profoundly aligned, stylish, grounded, and entirely authentic to me.
From the tone of voice to the colours, logo, and overall visual identity, every element speaks for itself and reflects exactly what I had hoped Ground would embody, even when I struggled to put it into words myself.
Patricia has a rare gift for truly listening, feeling into the essence of a brand, and translating it into something tangible, beautiful, and deeply resonant. Working with her felt collaborative, thoughtful, and genuinely supportive from beginning to end.
If you are looking for someone who combines creativity with intuition, professionalism, and an exceptional eye for detail, I wholeheartedly recommend working with Patricia. She doesn’t just create a brand, she helps bring your vision to life in a way that feels deeply aligned and unmistakably yours."
Carmen Guda
Founder, Ground | The Somatic Space
In your element journal
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