SeleCted workNagi matcha
-
Brand clarity questionnaire
Values, vision, purpose & mission
Audience & ideal client clarity
Positioning & unique value proposition
Brand strategy document
-
Creative direction & visual exploration
Full logo suite, colours & typographY
Brand personality & tone of voice
Brand story & elevator pitch
Brand guidelines & assets
-
Customer journey & marketing ecosystem design
Content strategy & key messaging
Email welcome flow & automations setup
Social media & email templates
Packaging & thank you cards design
The intentionNagi Matcha is organic ceremonial matcha from Uji, Japan, a region with a long tradition of cultivation. The intention was to build a brand that feels pure, honest and balanced while standing out in a crowded wellness market, rooted in tradition, quality and daily ritual.
The processI defined the brand strategy, customer journey and content strategy, then translated this into the visual identity and marketing eco-system. Inspired by the quiet rituals of Japanese tea culture, I focused on slow, intentional, precise details so the brand carries the same sense of calm and care as the preparation of matcha itself.
The resultThe result is a calm, refined brand identity supported by thoughtful packaging and social assets. Soft natural tones, spacious typography and subtle details create a consistent visual language that reflects the ceremonial character of the product and makes Nagi Matcha feel considered and premium in everyday life.
Testimonial“Patricia really created something beautiful that is so aligned with what I felt inside.”
"I am so so happy with the support and care of Patricia. She really created something beautiful that is so aligned with what I felt inside. When I saw the designs my reaction was like ‘this is it!’, it felt like coming home. She needed little words, she is really able to tap into your energy and feelings. I am so grateful for her care and love.
Finally the vision and ideas I had in my head are coming to life. I wasn’t sure what my brand would look like exactly, I just had these feelings about what I wanted it to embody. Patricia did an amazing job. She was able to translate those feelings into something that went beyond what I could have ever imagined.
Patricia is amazing at what she does. She really helped me to connect to myself and get clear on my purpose and values. She is professional, puts a lot of personal care in the work and is just the sweetest person to work with. Everything she does comes from her heart."
Fleur Vesseur
Founder, Nagi Matcha
In your element journal
(Coming soon)What does it mean to be in your element?
Being in your element is more than a feeling. It is the moment where who you are, what you love, and what matters to you come together. This 5-week journal is an invitation to return to that place within yourself.
Coming soon.
Sign up to be the first to receive the journal.