Nagi matcha

Includes
- Brand clarity questionnaire
- Values, vision, purpose & mission
- Audience & ideal client clarity
- Positioning & unique value proposition
- Brand strategy document
Includes
- Creative direction & visual exploration
- Full logo suite, colours & typographY
- Brand personality & tone of voice
- Brand story & elevator pitch
- Brand guidelines & assets
- Customer journey & marketing ecosystem design
- Content strategy & key messaging
- Social Media & Email templates
- Packaging design
- Thank you cards design

The Intention

Nagi Matcha is organic ceremonial matcha sourced from Uji in Japan, a region known for its long tradition of matcha cultivation. The founder wanted a brand that reflected purity, honesty and balance while standing out in a growing wellness market. Rather than presenting matcha as another wellness trend, the intention was to create a brand that feels rooted in tradition, quality and daily ritual. A small moment of calm within everyday life.

The process

I began by defining the brand strategy, customer journey and content strategy. From there I translated the foundation into a visual identity and a set of marketing assets.My inspiration came from the quiet rituals of traditional Japanese tea culture. The preparation of matcha is slow, intentional and precise, and I wanted the brand to reflect that same sense of calm and care.

The reflection

The result is a calm and refined brand identity supported by thoughtful marketing assets. Soft natural tones, spacious typography and subtle details create a sense of balance and care. From packaging to social templates, each element contributes to a consistent visual language that reflects the ceremonial character of the product.

Testimonial

“Patricia really created something beautiful that is so aligned with what I felt inside.”

"I am so so happy with the support and care of Patricia. She really created something beautiful that is so aligned with what I felt inside. When I saw the designs my reaction was like ‘this is it!’, it felt like coming home. She needed little words, she is really able to tap into your energy and feelings. I am so grateful for her care and love.

Finally the vision and ideas I had in my head are coming to life. I wasn’t sure what my brand would look like exactly, I just had these feelings about what I wanted it to embody. Patricia did an amazing job. She was able to translate those feelings into something that went beyond what I could have ever imagined.

Patricia is amazing at what she does. She really helped me to connect to myself and get clear on my purpose and values. She is professional, puts a lot of personal care in the work and is just the sweetest person to work with. Everything she does comes from her heart."

Fleur Vesseur
Founder, Nagi Matcha

Hi, I’m Patricia Louise Smit, founder of In your element studio.

I support wellness entrepreneurs, care professionals, and conscious founders in building meaningful work through thoughtful strategy, intentional design, mindful marketing and reflective practices. My work brings together branding, marketing and mindfulness, helping people create businesses that feel aligned, meaningful and true to who they are.

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