Nagi matcha

    • Brand strategy and positioning

    • Values, purpose, vision and mission.

    • Target audience and ideal customer clarity

    • Market research and unique value proposition

    • Brand story, personality and tone of voice

    • Visual identity (logo suite, colour, typography)

    • Customer journey audit

    • Lifecycle marketing strategy

    • Content and messaging direction

    • Packaging design

    • Thank you cards design

    • Social templates design

The Intention

Nagi Matcha is organic ceremonial matcha sourced from Uji in Japan, a region known for its long tradition of matcha cultivation. The founder wanted a brand that reflected purity, honesty and balance while standing out in a growing wellness market. Rather than presenting matcha as another wellness trend, the intention was to create a brand that feels rooted in tradition, quality and daily ritual. A small moment of calm within everyday life.

The creative process

I began by defining the brand strategy, customer journey and content strategy. From there I translated the foundation into a visual identity and a set of marketing assets.My inspiration came from the quiet rituals of traditional Japanese tea culture. The preparation of matcha is slow, intentional and precise, and I wanted the brand to reflect that same sense of calm and care.

The Reflection

The result is a calm and refined brand identity supported by thoughtful marketing assets. Soft natural tones, spacious typography and subtle details create a sense of balance and care. From packaging to social templates, each element contributes to a consistent visual language that reflects the ceremonial character of the product.

Nagi matcha brand identity
Nagi matcha brand identity
Nagi matcha brand identity
Nagi matcha brand identity
Nagi matcha brand identity
Nagi matcha brand identity
Nagi matcha brand identity
Nagi matcha brand identity
Nagi matcha brand identity
Nagi matcha brand identity 
Testimonial

“Patty really created something beautiful that is so aligned with what I felt inside. When I saw the designs my reaction was like ‘this is it! it felt like coming home.”

"I am so so happy with the support and care of Patty. She really created something beautiful that is so aligned with what I felt inside. When I saw the designs my reaction was like ‘this is it!’, it felt like coming home. She needed little words, she is really able to tap into your energy and feelings. I am so grateful for her care and love.

Finally the vision and ideas I had in my head are coming to life. I wasn’t sure what my brand would look like exactly, I just had these feelings about what I wanted it to embody. Patty did an amazing job. She was able to translate those feelings into something that went beyond what I could have ever imagined.

Patty is amazing at what she does. She really helped me to connect to myself and get clear on my purpose and values. She is professional, puts a lot of personal care in the work and is just the sweetest person to work with. Everything she does comes from her heart."


Fleur Vesseur
Founder, Nagi Matcha